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| Our latest generation of products is 100% Web-based and
includes dashboard-style reporting applications that provide access to model
results 24/7, marketing plan simulation and optimization tools, and automated
modeling software. |
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| Market In·Sights™ |
| Model-based business analysis tool that lets
decision-makers from a range of industries quickly determine what caused
changes in their sales |
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| Drivers on Demand™ (Partnership with IRI) |
| Model-based business analysis tool that lets
decision-makers in consumer packaged goods categories quickly determine what
caused changes in sales for their own and competitive products |
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| Marketing Analytics Planner |
| Powerful and flexible marketing planning tool
that supports many types of what-if simulations as well as formal spending
optimization based on models, financials, and user-defined business rules |
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| Coefficient Generator™ Web |
| Highly automated and scalable modeling
software platform to measure sales response to price, promotion, and
advertising as well as impact of external factors like weather and economic
trends |
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| Consulting |
| Our experienced consultants work hard to
ensure models are actionable and integrated into business decisions. |
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