Marketing Analytics Planner
Key Features:
Flexible calendar-style layout of marketing plan that offers views in weeks, months, quarters, or years
Interactive Dashboard allows users to adjust marketing inputs and quickly view the impact on revenue, profit, and share
Powerful “auto-fill” functions so users do not need to input weekly price and other drivers “by hand”
Fully Web-enabled and easily integrated with Market In•Sights™

Marketing Analytics Planner uses model results to guide management through the development of more profitable marketing plans. Users can easily change marketing inputs and forecast the expected impact on profit, revenue, and share. Cost inputs and core volume can be edited for greater flexibility and control. MAP is an effective tool at multiple levels, from weekly media plans to annual marketing or operating budget exercises.

Create Detailed Marketing Plans by Product, Geography, and Week
Simple point-and-click to define, run, and report multiple plan scenarios
Rigorously tested methodology that provides forecasts at any level of product and geography
"Suggest" capability offers budget recommendations by marketing activity that will improve profit
Optimize functionality that analyzes the entire budget and calculates the best allocation of marketing spend
Flexible Review and Update of Plans
Save time and effort by storing or copying frequently used scenarios
Share and export data into Excel spreadsheets with ease 
Select from several standard reports comparing forecast to history