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| recent news |
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| Please take a few minutes to review recent news, presentations
& white papers, and publications highlighting Marketing Analytics’
capabilities and contributions to industry best practices. |
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| Press Releases & Articles: |
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August 1, 2008 |
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| Marketing Analytics Introduces Next Generation Simulation and Forecasting Product Suite - Marketing Analytics Planner 3.0
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July 15, 2008 |
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| Marketing Analytics Introduces Next Generation Business Analysis Product Suite - Market In·Sights™ 3.0
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July 1, 2007 |
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| Using Long-Term Metrics to Manage Brands Critical to Restoring Growth in Share & Profitability
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February 15, 2006 |
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| Response Modeling and Optimization Increasingly Critical as Marketing Channels Become More Fragmented
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December 1, 2003 |
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| Marketing Analytics Models Play Key Role in Pioneering Effort to Quantify Sales Effect of PR
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April 1, 2002 |
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| Marketing Analytics and Information Resources, Inc., Announce Joint Offering of New Marketing Resource Allocation Tools for Consumer Package Goods Manufacturers
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| Conferences & Presentations |
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April 4, 2008 |
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| Marketing Analytics' CEO Ross Link Presents to University of Iowa Marketing Symposium
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March 3, 2008 |
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| Drivers on Demand™ and Marketing Analytics Planner Featured at IRI Consumer Packaged Goods and Retail Summit
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February 27, 2007 |
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| Drivers on Demand™ Integrated with Marketing Analytics Planner Featured at IRI “Changing the Game” Consumer Packaged Goods and Retail Summit
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May 22, 2006 |
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| Marketing Analytics’ Products Demonstrated at Retail Systems® 2006 Conference in Chicago
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February 28, 2006 |
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| Drivers on Demand™ Marketing Effectiveness Tracking System Featured at IRI Reinventing CPG Summit
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February 6, 2006 |
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| Marketing Analytics CEO Ross Link Chairs IIR Return on Marketing Investment Conference
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June 13, 2005 |
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| Marketing Analytics CEO Ross Link Chairs AMA Advanced Research Techniques Forum
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April 7, 2005 |
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| Ross Link and Alvin Lim from Marketing Analytics present to Georgia Tech College of Management in Atlanta
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January 12, 2005 |
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| Marketing Analytics’ CEO Ross Link and Sears Canada Director of Catalogue Productivity and Analytics Peter McCulloch present to IIR 2005 Return on Marketing Investment Conference
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March 9, 2004 |
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| Marketing Analytics’ CEO Ross Link Presents to IIR 2004 Return on Marketing Investment Conference
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October 21, 2003 |
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| Ross Link and Alvin Lim from Marketing Analytics Present to INFORMS National Meeting
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March 1, 2001 |
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| Marketing Analytics’ CEO Ross Link and Mark Garratt of Miller Brewing present to IIR Marketing Mix Modeling Conference
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October 25, 1999 |
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| Marketing Analytics' CEO Ross Link presents to IIR Marketing Mix Optimization Conference
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January 10, 1995 |
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| Marketing Analytics’ CEO Ross Link presents to American Marketing Association Behavioral Research Conference
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March 1, 1994 |
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| Marketing Analytics’ CEO Ross Link and J. Dennis Bender presented to TIMS Marketing Science Conference
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| White Papers & Reports |
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| Published Papers & Books |
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