Marketing Analytics CEO Ross Link chaired the 9th annual IIR Return on Marketing Investment Conference, “Balancing Marketing Science with Art, Experience, and Intuition”. The 2-day program featured presentations from consultants, including renowned branding & strategy expert Jack Trout, and from several client companies. Ross Link welcomed participants by providing a brief history of marketing science that highlighted contributions from individual innovators such as John Little, Frank Bass, and Simon Broadbent along with those of pioneering firms like MDS.