The 2007 IRI CPG and Retail Summit showcased multiple technology-enabled analytic applications. The Market Performance and Brand Building suite featured Drivers on Demand™, a model-based tracking system developed jointly by IRI and Marketing Analytics that gives CPG marketers near real-time insight into sales trends for their own and competitive products. Attendees were introduced to the latest release that includes both a more powerful trade promotion analysis capability and optional integration with the Marketing Analytics Planner simulation tool