Marketing Analytics participated in the Retail Systems® 2006 Conference & Exhibition “Evolve or Else: Extending the Boundaries of Retail”. We familiarized attendees with our modeling capabilities linking daily sales by store with price, promotions, and media as well as applications to pre-print ad effectiveness tracking, marketing planning & optimization, and forecasting. In addition, we introduced Market In·Sights™, a web-based business analysis tool that lets decision-makers from a range of industries quickly determine what caused changes in sales.