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| about us |
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Marketing Analytics was founded in 1991 to help clients measure the impact of marketing on sales. Market response modeling traditionally involved a high degree of analyst intervention; our vision was to scale, automate, and standardize the process while incorporating best practices from experts. We believe scalability, repeatability, and efficiency ensure more accurate results and make the business benefits of good analytics more broadly available.
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Our unique combination of strengths enables clients to maximize return on their data and analytic investments.
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Depth of experience accumulated from modeling sales for thousands of products & services across a range of industries, sales channels, and countries
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Commitment to best practice leadership evinced by regular, company-funded research to improve modeling methods
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Highly flexible yet scalable model development process with update speed that is unmatched in the industry
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Recognized expertise in measuring media effectiveness and ROI
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Proven marketing and media mix optimization capability
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Software tools that let clients leverage models on an ongoing basis
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We strongly believe in combining models with sound business judgment in all the work we do with clients.