client case studies

Over the course of 17 years, Marketing Analytics has delivered solutions to clients across many industry verticals, multiple sales channels, thousands of products, and a wide range of media & promotion drivers. We invite you to read the following case studies which show how client companies have partnered with Marketing Analytics to meet key business challenges.
Consumer healthcare client faced with under-performing marketing

A large multinational healthcare company with a high marketing spend-to-sales ratio wanted to increase efficiency
 
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Retail client seeking to maintain strong business performance
A leading US department store chain wanted to improve spending efficiency across a broad mix of marketing vehicles
 
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Hotel client needing to justify increased marketing spend
A hotel franchising company needed to optimize media spending to sustain its customer funnel
 
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Global beauty company seeking more profitable pricing
A multi-billion dollar beauty company that relied more on promotional discounts and less on brand-building activities sought to reverse this trend
 
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Canadian retailer facing profit pressure from parent company
A large national department store chain wanted to make current media and promotion spending more productive
 
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Pharma client needing to understand impact of insurance coverage on market share
A multi-billion dollar U.S. pharmaceutical firm wanted to understand the trade-offs between formulary status and other tactics to deploy promotional funds more effectively
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