Market In·Sights™
Key Features:
Detailed, easy-to-navigate dashboard interface
Accurate marketing and promotion elasticities
Updated regularly to reflect latest sales results
95% coverage of client sales by category
Market In·Sights™ is a model-based business analysis tool that lets you quickly determine what caused changes in sales. Combining analytic rigor, business actionability, and ease of use, it is a powerful and cost-effective marketing effectiveness tracking system.  New and improved capabilities in the 3.0 release include the ability to customize your dashboard easily.
Aligned with Data Used for Business Reporting
Volume attributable to each marketing driver (aka “due-tos”) calculated by combining models with sales & activities data
Due-tos add to actual volumes for consistency with existing sales reports based on 3rd party or internal source data
Broad-Scoped and Actionable
Detailed due-tos for products representing up to 95% of client sales

Similar coverage of competitive products if data available
User-defined custom aggregates support flexible grouping of relevant products, geographies, and weeks for informed decision-making
Due-tos in Equivalent Unit, Unit, Share, and Dollar terms

 
Customizable, Easy-to-Use Dashboard
User selects results to be displayed on dashboard from range of options, including side-by-side comparison of multiple product, geography, or time period waterfalls
More streamlined navigation menus
Specific pages can be designated as favorites
Browsing history retains 5 most recently visited pages for easier navigation



Market In·Sights™ keeps pace with a rapidly changing marketplace. Volume due-tos are typically refreshed monthly based on the latest available sales data. In addition, the underlying price, promotion, and other elasticity coefficients are updated 2-4 times per year depending on client needs.
Promotion Events Analysis Module
Users can define events by point-and-click selection of weeks
Calculates total and average weekly volume by driver for each defined event
Event efficiency calculated from user-supplied cost
Define, store and share events in library for comparing incremental volumes and efficiencies
Little or No Demand on IT/IS Organization
Simple system architecture
Can reside within company intranet or be hosted by Marketing Analytics on secure servers at our site
All end users need is a Web browser