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| accurate sales models, actionable results |
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| Founded in 1991, Marketing Analytics is a recognized leader in
market response modeling. We quantify what drives sales for our clients and
help them use the results to increase market share, revenue, and profit. |
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On August 9, 2011, Marketing Analytics agreed to be acquired by Nielsen,
a leading global provider of information and analytics around what consumers watch and buy.
As an integral part of this outstanding organization, we are determined to raise the bar even higher on
helping our clients achieve increased return on marketing investment. For more information about Nielsen,
visit www.nielsen.com.
To learn more about partnering with Marketing
Analytics to turn your data into competitive advantage, please contact us directly. |
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| recent news |
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| August 9, 2011 |
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| Marketing Analytics Inc., one of the pioneers of marketing mix modeling
and a recognized leader in analytics & advanced planning software, was acquired by Nielsen, a leading global provider of information
and analytics around what consumers watch and buy |
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