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| accurate sales models, actionable results |
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| Founded in 1991, Marketing Analytics is a recognized leader in
market response modeling. We quantify what drives sales for our clients and
help them use the results to increase market share, revenue, and profit. |
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| Partner with Marketing Analytics today to turn your data into
competitive advantage |
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Pinpoint drivers of the latest trends
in sales |
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Forecast sales from future marketing activities |
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Determine why sales differed from plan and how to |
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respond |
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Find the most profitable allocation of marketing |
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funds |
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| recent news |
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| July 1, 2007 |
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| Using Long-Term Metrics to Manage Brands Critical to Restoring Growth in Share & Profitability |
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| February 27, 2007 |
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| Drivers on Demand™ Integrated with Marketing Analytics Planner Featured at IRI “Changing the Game” Consumer Packaged Goods and Retail Summit |
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